3 Tips To Apply The Cognitive Dissonance Theory In eLearning

The investor thinks that people sell stocks in May and it causes prices to be artificially depressed. Therefore, you shouldn’t ever sell stocks in May because the selling bids down prices and you can’t ever get the best price. Within investing and in other areas, failing to resolve it can lead to irrational decision-making. Full BioErika Rasure, cognitive dissonance theory is the Founder of Crypto Goddess, the first learning community curated for women to learn how to invest their money—and themselves—in crypto, blockchain, and the future of finance and digital assets. She is a financial therapist and is globally-recognized as a leading personal finance and cryptocurrency subject matter expert and educator.

They may be motivated to carefully attend to the message as a means to ensure that their own views are indeed “correct” and/or that the outcomes they prefer are still likely to occur. Cross-pressure theory entered political science via the analysis of voting behavior at Columbia University (Lazarsfeld et al.

The Cognitive Dissonance Theory is comparatively ambiguous

The internal discomfort and tension of cognitive dissonance could contribute to stress or unhappiness. A person might not want to engage in dissonant behavior, but addiction can make it feel physically and mentally difficult to bring their behavior into alignment with their values.

• This method of attitude change can work in all types of real-world settings because people want to avoid feeling contradictions between two attitudes or between their attitudes and behavior.
• Use them to help others overcome unhelpful thoughts and feelings and develop more positive behaviors.
• He may decide to discard his belief about selling in May, to revise it into a general rule with specific exceptions, or to stick with his prior belief and downplay the value of his broker’s advice or trustworthiness.
• They further presupposed that participants would be driven to reduce the dissonance by justifying their behavior.
• It was Leon Festinger who proposed the concept of cognitive dissonance in his 1957 book, ‘A Theory of Cognitive Dissonance’.

Festinger found that those who were given more money experienced less cognitive dissonance. In 1964, Festinger moved from social psychology to research on visual perception. Although a seemingly radical departure, it was in fact a continuation of a theme. Festinger’s work on visual https://ecosoberhouse.com/ perception concerned how people reconcile inconsistencies between visual perception and eye movements to see coherent images. His social psychological research concerned how people resolve conflict , ambiguity , and inconsistency —all manifestations of pressures for uniformity.

More explanations about Social Psychology

The challenge is to find a way to live with uncertainty, make the most informed decisions we can, and modify them when the scientific evidence dictates—as our leading researchers are already doing. Admitting we were wrong requires some self-reflection—which involves living with the dissonance for a while rather than jumping immediately to a self-justification. CDT predicts that dissonance initiates an uncomfortable feeling that leads towards attitude change in order to reestablish consonance.

Researchers predicted that the participants who were made to give personal reasons would be more likely to purchase condoms in comparison to the group that was asked for a generalized reason. The participants were asked to make a videotape discussing the importance of using condoms to avoid contracting AIDS. Later, two groups of participants were asked about the reasons behind not using condoms in the past and also insisted to buy and use condoms in the future.